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Preschoolers spend lots of time exploring and learning how to make things happen. Before long, they're the engineers, in control of the action. The more they do, the more they can dowhether playing alone or with others. That sense of empowerment gets them on track for self-confidence, self-reliance and creative thinking. And of course, the world of GeoTrax is based on teamwork, so kids are also learning about working together and helping each other. From there, they can go as far as their imaginations will take them! Since 1930, Fisher-Price has been in business to create toys that fascinate and stimulate a child's imagination. Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create a toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first Fisher-Price toys quickly caught on and became the hallmarks of Fisher-Price ever since. Fisher-Price believes in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Fisher-Price supports today's families with young children through our breadth of products that includes GeoTrax, Imaginext, Little People, Laugh and Learn, Thomas the Tank, Thomas and Friends, Elmo, Dora the Explorer, Go Diego Go, Sesame Street, Smart Cycle, Ni Hao Kai-Lan, Toy Story and other learning toys and pretend play items.

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