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The GeoTrax Complete Set offers classic GeoTrax play consumers love, now with articulated figures and realistic vehicles with names that will enhance imaginative play for kids! The Rope 'N Ride Ranch comes complete with a full loop of track that makes it playable right out of the box. The Ranch set includes Rusty the Steam Engine and Rusty's driver, Red. Take Rusty to the barn to load and unload cargo or animals - and beware of the bucking bronco. Put a figure on his back and use the crank to make him go! Since 1930, Fisher-Price has been in business to create toys that fascinate and stimulate a child's imagination. Fisher-Price was founded in 1930, hardly the best time to launch a new business as the shadows of the Depression still loomed over American business. Still, Herman Fisher, Irving Price and Helen Schelle combined their diverse manufacturing and retailing experience to create a toy company and confidently brought 16 wooden toys to the International Toy Fair in New York City. The whimsical nature and magical surprises of those first Fisher-Price toys quickly caught on and became the hallmarks of Fisher-Price ever since. Fisher-Price believes in the potential of children and in the importance of a supportive environment in which they can grow, learn, and get the best possible start in life. Fisher-Price supports today's families with young children through our breadth of products that includes GeoTrax, Imaginext, Little People, Laugh and Learn, Thomas the Tank, Thomas and Friends, Elmo, Dora the Explorer, Go Diego Go, Sesame Street, Smart Cycle, Ni Hao Kai-Lan, Toy Story and other learning toys and pretend play items.

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